So I know that back in November most bloggers were attending spring summer press show events and obviously blogging about it. Well, here I am blogging about my experience now. I like to think of it as fashionable late.
My experience at the House of Fraser SS17 Press show was actually to work rather than network and swoon over the pretty products (although I do a little of that too, but ssshhh) and the aim of my day was to capture interviews, product and general press show activity to create a short film for work. Myself and two colleagues, Rach and Lawrie, headed to the beautiful venue and set up for the day working our way across each category.
Now, I must point out at this moment that I haven’t just been lazy in writing this, I did purposely delay the post as I wanted to focus on the Womenswear trends for SS17 at House of Fraser and now that Christmas and New Year is over, we can now all start to think about our spring and summer wardrobe, properly!
If you follow my Facebook, Snapchat and Instagram you will have seen snippets from what we got up too and also what I wore already. However, let me tell me you about my amazing Linea Jumpsuit that I decided to wear for the day.
The Alexa Jumpsuit is part of Linea’s romantic feeling, the ‘Monochrome Bloom’ pack which was inspired by the luxurious fabrics such as lace, organzas, embellishement and silky feels as seen on the catwalk, and is made up of black and white graphic floral prints sat back with neutral tones.
‘The lace jumpsuit will be available to buy in February, online and in store for £110. The shape of the jumpsuit creates a really flattering silhouette with a fitted waist, and wide leg trousers, and the delicate lace panel across the chest creates an effortlessly elegant, romatic look. Wear with heeled sandals and a statement clutch for the perfect on trend, date night look.’ – Molly Gaddie Buying Assistant
What happened at the press show:
The event was split across two floors, home was set up beautifully on the ground floor and Menswear, Womenswear and gorgeous accessories were showcased on the first floor. Activity included a henna artist, a ‘Show Dry’ dry styling bar, YSL lip bar, juicebar and coffee station. I was particularly excited about the YSL lip bar and seeing what new colours they had, I obviously had to test them out for myself!
At the press show Womenswear was divided into trends, rather than brands as previous events and I think this worked really well. You could really get a sense of the trend while some key pieces really stood out among them.
I’d like to be able to start by talking about my favourite, however, I love elements of all of them! The Viper Room takes me back to my 90’s days, the bright colourful prints of Cuba Libre screams high summer, the bomber jacket is clearly not going anywhere with the oriental romance trend and I love the pretty florals, fragile earth provides great texture and modern simplexity gives me bold prints which I love so much!
You may have guessed this already, but the trend is inspired by the infamous 90’s hangout, ‘The Viper Room’. Imagine Kate Moss back in the day, a relaxed, youthful and laid back attitude. We have started to see this already, camisole dressing is a key silhouette, along with masculine tailoring. Shoe string straps and lingerie inspired, it makes me think 90’s grunge and I love it!
Inspired by desert landscape colours, textures and the earths fragile oceans. Fabrics are distressed and authentic denim is key in this trend. Try a printed peasant blouse with classic mid wash denim and the modernist coat to really showcase this trend. There’s layering, wrapping, distressing, fringing and frayed finishes within Fragile Earth.
Think tropical jungle and parrot motifs!! Yes, that’s right. Cool huh? The overall trend is inspired by an Mexican artist named Frida Kahlo, who was known for bold sense of colour. Tropical prints, fruits and palm prints feature within Cuba Libre. Cigars and Cocktails at the ready girls!
This trend has fused together oriental blooms and Victorian dressing to create this romantic trend. If you love diving into your PJs as soon as you get home like me, then you’ll love the fact that one of the key silhouettes is the Pyjama jacket and wide trousers. The details in this trend are lace inserts, embroideries, frills, ruffles, layers, summer jacquards/oriental patterns especially on the bomber jackets.
Have fun with this trend by playing around with the mis-matched prints and striped/block prints. Its inspired by digital ‘glitches’ of modern technology and a strong sense of graphic prints and bold colours apply. Cami’s, jumpsuits and the printed modernist coat are key silhouettes.
So there you have it, the 5 trends for SS17 at House of Fraser! Which is your favourite? Hard isn’t it?
If you want to see more from the press show use the hash tag #HOFss17 to see what everyone else was posting, and if you attended let me know what your favourite piece was, I’d love to hear from you. I hope whatever you have done today it has been #TheVery xx